This is very simple. In order to customize the way your email looks like is to click on 'Settings' on the top right of your Gmail homepage. The eighth item under the General tab is Signature. All you need to do is to type what all you wish to be appended at the end of your email. It even gives you an option to re-size the text and change colours. Paint it red and blue.... the colours of our Organization! A feature that Gmail has recently added is to include an image wherein one is required to add URL of the image and it gets uploaded easily. Just copy the following link and paste it in the space provided and then re-size the image.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO0zK5-KcG4zT6j9VVaw4ZdYuyO1IR-vV9WIpbqjW1Pwu-kvyMt1kDslbHcKNFHIbnP3iek59eWZUaMdbxTWx9B1jWocn2YJcMq9Jm0hcekTRdLDunaJrqPz-VZgKj_6HOiwYMKVLfh9I/s1600/SyndicateBank+Logo.jpg
Similarly you can copy and paste the web links to the official website, the twitter account and the blog. Your email is now customized as per your taste. To check click 'Compose mail' and you shall see the changes reflecting you as well as our Organization!!!
When you send emails to me (which is more often a reply to my mail), you almost immediately get a reply with the subject line reading THE SYNDIAN WILL REPLY SOON! and the body of the reply being:
Keep banking with your faithful & friendly financial partner........
SyndicateBank
Now younger than ever!
Now this again is very easy to activate. Go back to Settings of your Gmail and switch on the 'Vacation responder', eleventh item from top. Copy: THE SYNDIAN WILL REPLY SOON! and paste in the subject line and copy:
Keep banking with your faithful & friendly financial partner........
SyndicateBank
Now younger than ever!
and paste in the space depicted as message.
Your Gmail account is now an advertisement of the Bank, free of cost and yet a potent tool. If each one of us does this, the effect will be compounding! Go ahead, Syndify your Gmail!
Needless to say, those sticking with generic email ids, switch over to synd(your name/surname)@gmail.com for obvious reasons.
Of course, we have had our share of twitter controversies taking toll of what appeared to be a promising career in politics of a rather learned man! The same is also true the once King of Fatafat (Hindi for instant) cricket. But that does not diminish the potential that Twitter has in terms of sharing with the world at large. You might be aware that Barack Obama heavily relied on 'tweeting' in his successfully orchestrated campaign for Presidency of the U.S. But what you might not be aware of is the fact the His Holiness The Dalai Lama is also on Twitter!!!
Why not us then? THE SYNDIAN has already made its twitter debut (http://twitter.com/thesyndian). If each one of us follow it and get followed in return, the visibility of the 'Synd' again multiplies!! Besides, one can always tweet about the ongoing CASA campaign, enhanced rates of interest on deposits, Synd schemes, personal achievements of Syndians (already tweeted about Sri Bolwar Mahamad Kunhi having been selected for the Sahitya Academy Award). Think over! Or rather tweet over @thesyndian. 
Blogger is the place where you are reading all this. September 2009, i.e. an year back was when I first blogged. The personal blog that I maintain has innumerable readers, 81 followers and counting. The blogosphere is huge and has a plethora of people dispersed worldwide ranging from retired teachers to young college goers, from professionals to rank amateurs, from celebrities to the girl next door. Realizing the strength of the medium, THE SYNDIAN was initiated. THE SYNDIAN is still a private blog meant for fellow Syndians and one cannot access it until and unless invited. Of course, THE SYNDIAN is too happy at home and does not venture out. Once it goes public, it can again become a medium for communicating with the netizens.
This brings me to the network the strength of which I most recently discovered. I made a debut exactly a week back and I am today connected to over 70 professionals in different fields, 15 of which being Syndians across the country! This was the medium which helped me connect among others, with Shri CalicutKrishnan Subramaniam, a Syndian who reached superannuation on 30/01/2010. He replied to my email. I gave him a call. And it was an animated chat for about ten minutes. He mentioned about his having served in Meerut, my hometown. I asked:"When?" He said in '79. I said: "I was not even in liquid form then, Sir!!!" Both of us laughed to our hearts' content. Net-savvy and linked, he is indeed younger than ever! Wish him all the happiness and health. May he always play on front foot! 
Now let us delve into the potential that LinkedIn has. It gives you an option of creating a profile wherein apart from a summary about yourself, you can mention about your current assignment, your previous experience, education, interests etc. LinkedIn provides you an option of mentioning your Company's website. Over 100 Syndians are present on LinkedIn, some of them active others 'dormant'. If each one of us provide a link to the Organization's website, it can translate into increased traffic at http://syndicatebank.in/. Also available is an option to create a group. I already have one: I AM THE SYNDIAN, created with the professed aim of emerging as a connected and cohesive workforce. All are invited to join. Just create a LinkedIn profile and connect!
THE SYNDIAN FOOTNOTE
The idea behind the current post is to optimally utilize the internet as a medium for Integrated Marketing Communication and rightly project our Mother Institution as indeed younger than ever! Logos of Gmail, Twitter, Blogger and LinkedIn are courtesy Google search. THE SYNDIAN holds each of these mediums in great respect and extols their virtues and does not even remotely intend to violate the copyright over images. The purpose is to benefit fellow Syndians and bring home the immense potential that each of these forums has.
Let us all gross profit from our net presence for the Institution!
Jai Hind! Jai Synd!
